What's your approach to maximizing event ROI?
At SaaStock, I saw Chris van Praag from Vidyard and Sales Feed combine video creation with event sponsorship to significantly boost their event Return on Investment. Check out what he filmed in just 2 days:
Case Studies with High-Value Customers: Chris and his squad at the stand engaged high-value executives filming real success stories. Hard to get time in the diary for these folks!
Videos of High-Value Prospects: Building brand engagement and trust through video content, plus give a great buying experience by promoting high-value prospects.
Feature Creators & Influencers: He leveraged the power of creators and influencers to engage their audience and expand his reach.
Event organizers are stepping up their game with unique video content strategies:
INBOUND live-streamed on YouTube, extending the event's reach beyond the physical location. Interesting SEO angle here too.
SaaStr uses CEO recordings for blog content like "Lessons at $1Bn MRR," ensuring valuable takeaways continue to benefit the community.
SaaStock and Catalyst take the pre-event approach, featuring speakers on podcasts to build excitement and anticipation.
Vidyard is clearly setting the pace for event sponsors! By efficiently creating a month's worth of video content in just 2 days, Vidyard has a playbook to significantly boost an event's Return on Investment. What are you doing?